One to
save them all.
Type of project Visual Identity, Logo Design
Role Green Ring of Warsaw
Details Volunteer Project
Tools Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Overview The “Green Ring of Warsaw” project is an initiative to protect and develop green areas around the city, including forests, parks, recreational areas and agricultural areas. It is a complex approach to improve the quality of life of residents and protect nature.
Objective My mission? Crafting a visual identity thatmirrors the core values of the Green Ring Organization.The aim was also to position them as a modern and engaging partner for both local government and the residents of Warsaw.
The collaboration unfolded across various elements:
- Logo Design
- Color Palette Selection
- Typography Selection
- Presentation Desiign
In the project you will also find my proposal for:
- Letterhead, business cards, envelope, posters, flyers, billboards based on the main theme proposition - referring to the organizations powerful slogan "One to save them all"
Logo concept The essence/ core of the logo concept is to show the green cover surrounding the city. I used thegreen shape to show harmony with nature. In the middle of the logo you can see blue water - Vistula river, whichflows through Warsaw, in the same way as the original. The logo can be effecively used on a variety of media such as websites, promotional materials, banners.
Color palette The choice of main color is based on strong and energetic green, referring to nature that is alive. The color is also expected to make the organisation more modern and show that it moves with the times. Blue is an additional color in the color palette and it refers to water and also refers to life.
Typography A simple and modern font was used to highlight the modern nature of the institution. Letters are clear and elegant to show professionalism and reliability of Green Ring.
Summary
It was a volunteer project that gave me great satisfaction. I am happy that the project is alive and my work is helping the organisation achieve its goals. This activities are personally important and close to my heart.