Oslo Runway.
Type of project Brand Identity, Poster design
Role Illustrator, Artist, Designer
Details Study project at Academy of Fine Arts in Łódź, Poland at the Institute of Graphic Design
Tools Adobe Illustrator, Adobe Photoshop
Intro As a student at the Academy of Fine Arts in Łódź, I had the unique opportunity to engage in a project centered around the creation of a visual identity and promotional poster. The project's objective was to choose an intriguing fashion event and conceptualize a visual identity, promotional materials, and poster for the selected event. My choice was Oslo Runway, a prestigious fashion event that attracts Norway's foremost talents in the realms of fashion, lifestyle, art, and culture.
Visual identity promotional
poster & materials
The main objectives of this project were as follows:
1 Develop a visual identity that reflects the essence of Oslo Runway.
2 Design a promotional poster for the event that captures attention and encourages participation.
Step 1 Research & Analysis Before embarking on the design of the visual identity and poster, I conducted research on the history and significance of Oslo Runway. Understanding the philosophy of the event and its unique features was crucial for creating an appropriate visual identity. Also, I have been following fashion trends on the streets of Oslo.
Step 2 Creative Concept Based on the gathered information and inspiration, I developed several creative concepts and chose a concept that best embodied the spirit of Oslo Runway and Oslo city – a fusion of fashion, art, culture, and lifestyle.
Step 3 Designing the Visual Identity I determined a color scheme focusing on muted, elegant and extravagant colors such as you see below. Also defined a typography style that was modern but legible. In addition to the visual identity and poster, I set out to design a range of potential promotional materials. These materials included outdoor design, signs, tickets and passes, merchandise such as tote bags, T-shirts, bottle of water, glasses, notebooks and posters featuring the Oslo Runway visual identity. In creating these additional promotional materials, I wanted to create a comprehensive and consistent marketing campaign that would attract both local and international audiences to Oslo Runway.
Step 4 Poster The poster was to be a visual representation of the event. I incorporated the color scheme from the corporate identity.
I prominently placed the name of the event and the location and date. The poster was designed to convey the idea of pure design.
Step 5 Testing and customization The designed materials were tested on the target audience to assess their effectiveness and attention-getting qualities. Based on feedback from lecturers and other students, I made some minor adjustments.
Step 6 Presentation After final approval of the project, the visual identity and poster were presented at our university as part of the postgraduate diploma.
fot. Klaudia Cybulska, https://ktostukreci.com/
fot. Klaudia Cybulska, https://ktostukreci.com/
Summary
My benefits The project to create a visual identity and promotional poster for Oslo Runway was successful. My work not only reflected a passion for design, but also demonstrated the importance of understanding the philosophy of the event and its participants when designing promotional materials. This project was a great example of how student projects can contribute to inspiring designs in an educational context.