First a toot!
Then a hoot!

Type of project Typography booklet design; Diploma project
Role Art direction & Design 
Details Study project at Academy of Fine Arts in Łódź, Poland
Studio 109 Publishing Graphic Design and Digital Media Typography; prof. Sławomir Kosmynka
Tools Adobe Illustrator, Adobe Indesign

photo by @pelapstryka

While studying at the Academy of Fine Arts in Łódź I experienced a creative period filled with original and fascinating projects. One of them was typography booklet project. 

The task was to analyze the content, make a semantic and typographical interpretation of the poem "Locomotive" by Julian Tuwim. The work contains three main narrative themes: 1 The locomotive at the station. Passive, descriptive, static description. 2 Wagons, inventory, humor, wordplay. 3 Wheels in motion. Dynamics, onomatopoeia, movement, sound. Each part could be attributed to a particular style of the avant-garde of the XX century (asymmetrical constructivism, neoplasticism, bauhaus, dadaism, futurism and neofuturism).

Interpretation of the poem "Locomotive" by Julian Tuwim

The design was made in Polish.
Here you can read the translation, in order to better understand the project.

Summary

Step by step The graphic design project focused on designing and creating a booklet that encompassed various dimensions. I began with an in-depth analysis of the text to understand its essence and message, which laid the foundation for the creative process. Subsequently, during the conceptual phase, I explored innovative ideas and visual elements that would harmonize with the text's themes.

As the project progressed, I paid special attention to the layout, typography and contrast between black and white to ensure a seamless reading experience and engaging visual presentation.
My goal was to strike a balance between aesthetic appeal and readability, aiming for effective content communication.

During the execution phase, I utilized advanced graphic design tools and techniques to materialize my vision. I carefully crafted visual elements and experimented with various printing techniques to achieve captivating visual impressions and captivate the audience with the final product.

Results The project was presented as part of my diploma. In this task I was able to showcase creativity, technical skills and as a result, the booklet fully conveyed its intentions and resonated with the audience.

Contact

Phone: +47 99241287
Email: kaja.nerlo.pro@gmail.com

© Kaja Nerlo 2023
Graphic Designer