Beyond
the obvious

Type of project Visual identity
Role Art direction & Design, UI designer, Wordpress developer
Client beyond; beyondwarsaw.com
Tools Adobe Illustrator, Adobe Photoshop, Figma, Wordpress

Over the past two years, I had the pleasure of collaborating with Beyond on a visual identity project. My task was to provide comprehensive solutions that helped define the brand's image and strengthen its presence in the market. We developed unique elements of visual identity, including the logo, color palette, typography, graphics, that perfectly reflect the brand's character and personality. This process also resulted in the creation of the website and ppt reports and many infographics.

Overview Beyond is a dynamic and innovative market research and strategy agency. What sets Beyond apart from other research agencies is their remarkable ability to provide deep understanding and insight into the needs and preferences of consumers.

Company specializes in analytical and creative insights for all research challenges, as well as the strategic and positioning process. Beyond helps clients go beyond the obvious, words, graphs, and expectations.

How does the brand describe itself?

Go beyond limits

We make the obvious more surprising

Collaboration During collaboration with Beyond, I always emphasized an individual approach and tailored my services to their specific needs. I worked closely with their team, engaging in open communication, which allowed us to fully understand their goals and expectations.

The result of our collaboration was not only delivering projects but also developing trust and a long-lasting business relationship. I am pleased that I could contribute to the success of Beyond by helping them enter the market, gain a competitive edge, and achieve their goals.

Effects of cooperation in steps

Brand Identity

A logo that relates directly to quantitative research. The letter Y and O build a pie chart, and the letter Y further emphasizes the company's mission statement. You will also see "BE" in the logo, which can be interpreted as Brand Engagement, Brand Equity, Brand Extension or simply "be or not to be" for the brand.

Basic, elegant and extravagant colors in one brand.

Combination of serif and sans serif fonts.

Branded Gadgets

Responsive design

Summary

My benefits Collaborating with Beyond company is an inspiring challenge for me and at the same time, a source of mutual growth. I am grateful for their trust and the opportunity to contribute to their success. This is an important achievement for me, as it reinforces my belief in the value of my services and motivates me to further improve. Currently, I am continuing my collaboration with Beyond. I actively support the brand in projects and ensure visual consistency across all brand communication elements.

Results, benefits for client The result of our work was the creation of a consistent and appealing image for Beyond, which stands out in the market and captures the attention of customers. The visual identity project also contributed to building trust in the brand, resulting in increased customer loyalty and the achievement of business goals.

I am delighted to have had the opportunity to collaborate with Beyond and contribute to its success by creating a strong and recognizable visual identity. I am confident that the brand will continue its dynamic and innovative operations, achieving even greater success in the market.