lubię.pilates • bykajanerlo

The fusion of pilates and bauhaus.

Type of project Visual identity; Website; Social Media
Role Art Direction & Design, UI designer, Wordpress dev.
Client lubię.pilates
Tools Adobe Illustrator, Adobe Photoshop, Figma, Wordpress

Overview lubię.pilates is a small company run by two wonderful women who set out to create a place where everyone can feel good and do something good for themselves. They specialize in Pilates reformer training, which combines the harmony of movement and body care. My task was to create a complete visual identity that would capture the essence of lubię.pilates and encourage people to join this unique community.

How does the brand describe itself?

Threat yourself to something good

Concept The foundation of our concept was to blend the aesthetics of Bauhaus with elements of Pilates reformers. We aimed to create a modern, minimalist, yet friendly and active image. Our inspiration was the harmony of movement offered by Pilates and the desire to create a welcoming space for everyone who comes to us.

Why Bauhaus?

Why did we choose Bauhaus as inspiration for the visual identity of lubię.pilates? Well, Pilates and Bauhaus share fascinating similarities, both in terms of ideas and origins. Pilates was born in the same period and the same country as Bauhaus - Germany in the 1920s. Both domains were rooted in the idea of craftsmanship, creating, and designing. In Bauhaus, the intention was to allow people the freedom to develop, a concept that finds its reflection in the spirit of lubię.pilates studio, where everyone is welcome and has the opportunity to work on themselves.

Functionality, simplicity, and seriality...

were key values of Bauhaus, just as in Pilates on reformers. We wanted everyone to benefit from Pilates, which is why, when designing the lubię.pilates visual identity, we also adhered to these values. The simple form of the reformers, as well as the visual minimalism of Bauhaus, allow me to create things that are fully useful and functional while preserving aesthetics and simplicity.

Bauhaus style is characterized by...

lightness, minimalism, optimization, and innovation, which perfectly reflects the philosophy of Pilates. In both cases, it's about combining simple forms with excellent functionality. The similarity lies in the merging of craftsmanship with art, making both Bauhaus and Pilates seem like natural companions in our project. Ultimately, both areas focus on creating, developing, and perfecting the body - one through movement, and the other through design. It is these shared roots and values that made the choice of Bauhaus as inspiration seem natural and fitting.

Effects of cooperation in steps

Brand Identity

Logo lubię.pilates logo is minimalist, composed of abstract forms that reference movement and the Bauhaus aesthetic. Curved lines and geometric shapes symbolize harmony, balance, and the healthy lifestyle that Pilates offers.

The color palette was carefully selected to convey the energy and serenity of Pilates on reformers. Bold shades of green symbolize nature, health, and vitality, while neutral shades of powder pink, gray and white add elegance and modernity.

Fonts For the project, we chose clean and legible fonts that fit both Bauhaus minimalism and modernity. Our fonts are functional and aesthetic, emphasizing the professionalism of lubię.pilates

Posters

Decorative and promotional posters feature graphics that allude to movement and Pilates on reformers. The light color palette and clear typography attract the attention of potential clients.

Business postcards and gift cards are simple, elegant, and consistent with the visual identity. The postcards format encourages you to take a card home for yourself to beautify the interior of your home.

Gadgets and more

The collaboration also included the design of such items as a locker room key fob, decorative materials and corporate appare

Social media posts

Responsive design

The responsive website lubiepilates.pl I delivered not only met but exceeded our client's expectations. The site provides a seamless and consistent user experience across all devices, making it easy for visitors to access information and engage with the content. With improved performance and user-friendly navigation, the website has contributed to increased user engagement and conversions.

Summary

Results, benefits for client The visual identity project for lubię.pilates reflects the company's mission and attracts clients seeking a place for exercise, relaxation, and improved well-being. The modern and minimalist aesthetics, combined with the movement and harmony of the body, perfectly encapsulate what the company offers. lubię.pilates has become a recognizable place for enthusiasts of a healthy lifestyle and physical activity

Benefits for me Completing a project that helped lubię.pilates achieve its goals has provided me with immense professional satisfaction. At the same time, I have a sense that I contributed to making a positive impact on the community by promoting a healthy lifestyle and physical activity. Additionally, every project is an opportunity for growth and honing skills and creativity, for which I am very grateful to the ladies from lubię.pilates studio.

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Contact

Phone +48 509 111 371
Email post@bykajanerlo.com

Beyond

Monography

Selected Works

BeyondBranding, Logo, Web Design

lubię.pilatesBranding, Logo, Web design, Print, Social Media

MonographyBooklet

Typography self-portraitPoster, Illustration, Typograpy

Unveiled ArtLogo design, Poster, Illustration, Typograpy

Oslo Runway2Brand Identity, Poster Design