Pilates studio • bykajanerlo

The fusion of pilates and bauhaus.

Type of project Brand Identity · Web Design · Social Media · Print
Client lubię.pilates
Role Art Direction · Brand Design · UX/UI · Web Design · WordPress Development
Tools Adobe Illustrator · Adobe Photoshop · Figma · WordPress

Overview lubię.pilates is a Pilates reformer studio built around movement, wellbeing and community. The goal was to create a visual identity that would reflect the studio’s modern approach to Pilates while feeling welcoming and accessible to a broad audience. The project included the brand identity, website, social media, print materials and a range of physical brand applications.

How does the brand describe itself?

Threat yourself to something good

Concept The foundation of our concept was to blend the aesthetics of Bauhaus with elements of Pilates reformers. We aimed to create a modern, minimalist, yet friendly and active image. Our inspiration was the harmony of movement offered by Pilates and the desire to create a welcoming space for everyone who comes to us.

Why Bauhaus?

Why did we choose Bauhaus as inspiration for the visual identity of lubię.pilates? Well, Pilates and Bauhaus share fascinating similarities, both in terms of ideas and origins. Pilates was born in the same period and the same country as Bauhaus - Germany in the 1920s. Both domains were rooted in the idea of craftsmanship, creating, and designing. In Bauhaus, the intention was to allow people the freedom to develop, a concept that finds its reflection in the spirit of lubię.pilates studio, where everyone is welcome and has the opportunity to work on themselves.

Functionality, simplicity, and seriality...

were key values of Bauhaus, just as in Pilates on reformers. We wanted everyone to benefit from Pilates, which is why, when designing the lubię.pilates visual identity, we also adhered to these values. The simple form of the reformers, as well as the visual minimalism of Bauhaus, allow me to create things that are fully useful and functional while preserving aesthetics and simplicity.

Bauhaus style is characterized by...

lightness, minimalism, optimization, and innovation, which perfectly reflects the philosophy of Pilates. In both cases, it's about combining simple forms with excellent functionality. The similarity lies in the merging of craftsmanship with art, making both Bauhaus and Pilates seem like natural companions in our project. Ultimately, both areas focus on creating, developing, and perfecting the body - one through movement, and the other through design. It is these shared roots and values that made the choice of Bauhaus as inspiration seem natural and fitting.

From Concept to Identity

Brand Identity

The concept was translated into a flexible visual system, starting with the logo and extending through colour, typography and graphic elements. The identity combines geometric forms inspired by Bauhaus with elements of movement and balance associated with Pilates. The system was designed to feel simple, functional and distinctive, while remaining flexible across different formats and applications.

Logo The logo combines geometric forms and curved lines to create an abstract reference to movement and balance. The development process explored different combinations of form and proportion before arriving at the final mark.

The colour palette combines energetic greens with soft pink, grey and white. The balance between vibrant and neutral tones reflects the combination of energy, movement and calm that defines the lubię.pilates experience.

Typography Clean and functional typography complements the geometric character of the identity and creates a clear, contemporary visual language across digital and print applications.

Posters

The visual language was translated into promotional posters using bold compositions, geometric forms and clear typography. The designs balance information with visual impact while maintaining the distinctive character of the brand.

Print & Brand Applications The identity was extended across postcards, gift cards, stationery, apparel and studio accessories. Each application uses the same visual system while adapting it to the specific format and context.

Social media posts

The identity was adapted into a flexible system for social media, combining typography, colour, graphic forms and photography. The aim was to maintain a recognisable brand presence while allowing different types of content to feel dynamic and engaging.

Digital experience

I designed and built the lubię.pilates website from concept to implementation, translating the visual identity into a responsive digital experience. The website combines clear structure and intuitive navigation with the distinctive visual language of the brand, creating a consistent experience across desktop, tablet and mobile.

Summary

The project brought together brand identity, digital design and physical communication into one coherent visual system. From the initial Bauhaus-inspired concept to the website, social media, print and studio applications, the identity was developed to create a consistent and recognisable experience across every touchpoint.

←Back.

Contact

Phone +48 509 111 371
Email bykajanerlo@gmail.com
In