Brand
in motion.

Type of project Brand Identity · Art Direction · Web Design · Social Media
Client ToTu Film totufilm.pl
Role Art Direction · Brand Design · UX/UI · Web Design · WordPress Development
Tools Adobe Illustrator · Adobe Photoshop · Figma · WordPress

Intro ToTu Film is a creative video agency delivering film production and digital content for brands. I developed the visual identity and digital presence for the brand, from the initial visual direction and identity system to social media and the design and development of the website.

How does the brand describe itself?

We focus on growth
and innovation.

Step 1 Brand direction

The goal was to create a distinctive identity that would help ToTu Film stand out in a competitive video production market. The brand needed to communicate creativity, professionalism and technical expertise while avoiding the visual clichés often associated with film production. The concept was built around movement, energy and visual storytelling — qualities at the heart of ToTu Film’s work.

Step 2 Visual identity

I developed a flexible visual identity built around high-contrast colours, bold all-caps typography and a deliberately minimal graphic language. The identity uses a simple three-colour palette of yellow, white and black, combined with large, expressive headlines to create a strong and recognisable presence. Rather than adding decorative graphic elements, I kept the system intentionally restrained to direct attention to the video content and the agency’s offer.

A key requirement was to make the identity simple and practical enough for the client to use independently across marketing materials and social media. The result is a clear and repeatable visual system that can be easily adapted across different formats while keeping the brand consistent.

High contrast colors in one brand.

Modernist sans serif font.

Step 3 Art Direction

The art direction was built around a simple principle: let the content lead.

I defined a visual approach that gives ToTu Film a distinctive character while keeping the focus on its strongest asset — the video itself. The direction combines bold, confident communication with a restrained visual language, allowing photography, film stills and motion content to take centre stage.

The same principles were carried across the website, social media and other brand touchpoints to create a consistent and recognisable brand experience.

Step 4 Social Media

The identity was translated into a flexible visual system for social media communication. I developed graphic templates and visual compositions that could accommodate different types of content — from project showcases and video stills to promotional and informational posts. The system was designed to keep the communication recognisable and consistent, while allowing the content itself to remain the focus.

Step 5 UX UI & Web design

The website needed to present a broad range of services and productions without overwhelming the user. I structured the content around the key questions a potential client needs to answer: what ToTu Film does, what they can create, who they work with and why to choose them. I then translated this structure into a dynamic, image-led digital experience, using strong visual content, typography, colour and spacious layouts to create a contemporary environment for presenting the agency’s work. The design balances visual impact with clear navigation and a straightforward presentation of information.

Step 6 Web development

The website was built and implemented in WordPress, translating the UX/UI design into a fully functional website. I developed the page structure, content sections and responsive layouts, ensuring that the visual identity and design concept were consistently carried through to the final implementation. The website was built with flexibility in mind, making it easy for the client to update content and manage the site independently.

Summary

Brand in use The project brought together brand identity, art direction, social media and digital design into one flexible visual system. The identity was designed to be distinctive enough to help ToTu Film stand out in a competitive market, while remaining simple and practical enough for the client to use independently across everyday communication. From the initial visual direction to UX/UI, web design and WordPress development, the project covered the full digital experience — creating a consistent brand presence across the website, social media and other communication materials.

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Contact

Phone +48 509 111 371
Email bykajanerlo@gmail.com
In

© Kaja Nerlo 2023
Multidisciplinary Brand & Digital Designer