Beyond • bykajanerlo

Beyond
the obvious.

Type of project Brand Identity · Digital Product · Web Design
Client Beyond: beyondwarsaw.com
Role Art Direction · Brand Design · UX/UI · Web Design · WordPress Development
Tools Adobe InDesign · Adobe Photoshop · Adobe Illustrator · Figma · WordPress

Overview Since 2021, I have been collaborating with Beyond on the development and evolution of its visual identity.

My role has involved shaping the brand’s visual direction and creating a consistent design language across different touchpoints. The work includes the logo, colour palette, typography and graphic elements, as well as the design and development of the website.

Over the years, I have also created PPT reports, data visualisations, infographics and other communication materials, continuously adapting and extending the visual identity to meet the brand’s evolving needs.

Beyond is a dynamic and innovative market research and strategy agency. What sets Beyond apart from other research agencies is their remarkable ability to provide deep understanding and insight into the needs and preferences of consumers.

Company specializes in analytical and creative insights for all research challenges, as well as the strategic and positioning process. Beyond helps clients go beyond the obvious, words, graphs, and expectations.

How does the brand describe itself?

Go beyond limits

We make the obvious more surprising

Collaboration During collaboration with Beyond, I always emphasized an individual approach and tailored my services to their specific needs. I worked closely with their team, engaging in open communication, which allowed us to fully understand their goals and expectations.

The result of our collaboration was not only delivering projects but also developing trust and a long-lasting business relationship. I am pleased that I could contribute to the success of Beyond by helping them enter the market, gain a competitive edge, and achieve their goals.

Effects of cooperation in steps

Brand Identity

A logo that relates directly to quantitative research. The letter Y and O build a pie chart, and the letter Y further emphasizes the company's mission statement. You will also see "BE" in the logo, which can be interpreted as Brand Engagement, Brand Equity, Brand Extension or simply "be or not to be" for the brand.

Basic, elegant and extravagant colors in one brand.

Combination of serif and sans serif fonts.

Brand Applications

The identity was extended across a range of brand and communication materials, creating a consistent visual language across both digital and physical touchpoints.

Digital experience & Responsive design

I translated the visual identity into a responsive website, designing and building the experience from concept to implementation. The website extends the brand language into digital, combining a clear structure with a distinctive visual style across desktop, tablet and mobile.

Summary

Results, benefits for client What began as a visual identity project has evolved into an ongoing collaboration since 2021. I continue to develop and apply the Beyond identity across new projects and communication needs — from digital experiences and presentations to data visualisations and other brand materials. The ongoing nature of the collaboration allows the visual system to evolve while maintaining a clear and consistent brand presence.

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Contact

Phone +48 509 111 371
Email bykajanerlo@gmail.com
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