Oslo Runway • bykajanerlo

Oslo Runway.

Role Brand Designer · Art Direction · Graphic Design
Project type Academic Project
Details Study project at the Academy of Fine Arts in Łódź, Poland, Institute of Graphic Design
Tools Adobe Illustrator · Adobe Photoshop

Overview Oslo Runway is a fashion event bringing together designers, brands and the creative community in Oslo. For this academic project, I developed a visual identity and poster design inspired by the character of Oslo and its contemporary fashion scene. The project explored how a distinctive visual concept could be translated into a flexible identity across different event applications.

Visual identity promotional
poster & materials

Step 1 Research & Analysis I began by researching Oslo Runway, its history, character and role within Oslo’s fashion and cultural scene. I also explored street style and fashion trends in Oslo to better understand the visual context of the event.

Step 2 Creative Concept Based on my research and visual references, I developed several creative directions. I selected the concept that best captured the spirit of Oslo Runway and the city itself, bringing together fashion, art, culture and lifestyle.

Step 3 Visual Identity I developed a visual identity built around a muted yet expressive colour palette and modern, legible typography. The identity was designed as a flexible visual system that could work consistently across different applications — from event materials and signage to merchandise and promotional communication.

Step 4 Poster Design The poster translated the visual identity into a strong promotional format. I used the established colour palette and typography to create a clear visual hierarchy, highlighting the event name, location and date while maintaining the minimal and sophisticated character of the identity.

Step 5 Testing & Refinement I presented the concepts and applications for feedback and used the input from lecturers and fellow students to refine the final designs. This stage helped me evaluate the visual communication from the audience’s perspective and make adjustments to improve clarity and impact.

Step 6 Presentation The final visual identity and poster were presented at the Academy of Fine Arts in Łódź as part of my postgraduate diploma project.

fot. Klaudia Cybulska, https://ktostukreci.com/

fot. Klaudia Cybulska, https://ktostukreci.com/

Summary

What I learned Oslo Runway was an opportunity to explore the relationship between fashion, culture and visual identity. Developing the project from research and concept through to the final applications strengthened my approach to art direction and showed me how a consistent visual system can bring different touchpoints together.

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Contact

Phone +48 509 111 371
Email bykajanerlo@gmail.com
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